Our Mission
The mission of Pramanity Research Group is to deeply understand user behavior and translate those insights into impactful solutions, fostering enhanced digital experiences for individuals and businesses.
What we do
We specialize in providing cutting edge user experience (UX) research services, UX Research Courses, DEI Training programs and Design Review Services. Our team of experienced researchers combine their extensive expertise in cognition, emerging technologies, anthropology, and psychology to understand and enhance the user experience for businesses of all sizes.
Whether you're a startup seeking to refine your product's user interface or an established corporation looking to improve customer satisfaction, Pramanity Research Group is your trusted partner in achieving digital excellence.
We offer a comprehensive suite of services tailored to meet the specific needs of our clients, including customized research methodologies, user testing, participant size, Design Review among others in a limited time and budget.
Our UX Research Course service offers extensive customization options. We provide self-paced courses, online workshops, and personalized feedback. Our unique selling point is the two real-world scenario case study service the students receive during their course.
Our offering of DEI Training Programs for businesses of all sizes offers novel and tailored diversity training for the target employee sections. The businesses can chose the plans that suit their interest the best.
Meet our founder
Prerna Choubey, the User Experience Researcher and founder of Pramanity Research Group. With a multifaceted background spanning across immersive technology, cognition, and anthropology, Prerna brings over seven years of comprehensive research experience to the forefront. Prerna's passion for education and technology converged in her pioneering work as a Virtual Reality (VR) Researcher. Recognizing VR's potential as an educational tool, she spearheaded immersive experiences fostering empathy, understanding, and cultural preservation. Notably, her immersive technology research endeavors at the University of North Texas, including pilot projects with tech giant Meta, underscore her visionary contributions to the field.
Having spearheaded research teams across government agencies and esteemed universities, her expertise lies in understanding human psychology and cultural intelligence, driving impactful outcomes in diverse projects. She holds double Master's degrees in International Studies and History from the prestigious University of Washington and University of Delhi. Her Ph.D. focuses on impact of immersive technologies on the cognitive development of the learners. Prerna's multidisciplinary visionary approach with her understanding of the user's psychology and commitment to humanizing the product development process enables her to deliver impactful research outcomes that help businesses excel.