Articles

Redefining User Research with Virtual Reality (VR)

Prerna Choubey | Oct 14, 2024 | 3 min read

Virtual reality (VR), over the years has evolved from quite a niche tech into a powerful tool—mostly for user research. Looking to the future, it is clear that user researchers need have to develop new skills in concert with evolving technologies: from learning to work with VR hardware and software to mastering data analytics—like tracking of user movement and interaction patterns, it is an exciting time to expand the toolkits.

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AI-Integration With User Research: Increasing Productivity And Ensuring Credibility

Prerna Choubey | Aug 18, 2024 | 5 min read

As AI technology further evolves, it is going to keep on changing the way we collect, analyze, and interpret data in user research. In this article, we are going to discuss some ways that AI is currently being applied in user research, the benefits brought about, and some best practices for integrating AI in a manner that maximizes its potentials while keeping research credible and trustworthy.

Product Management and User Research: A Symbiotic Relationship

Prerna Choubey | July 10, 2024 | 4 min read

Dependence on any one skill set is unlikely to promise success in today's rapidly changing market. Skills are being propelled by innovative technologies every day. This week in our article at Pramanity Research Group, we looked at the intersection of user research and product management—how product managers and user researchers learn from each other to excel in their respective territories.

PhDs and User Research: A Shift in the Industry’s Landscape

Prerna Choubey | May 6, 2024 | 4 min read

This piece explains the pivotal role PhDs play in shaping the User Research industry and discusses how the advent of new technologies would more heavily rely on User Research in shaping futuristic products.

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What is User Research?

Prerna Choubey | Apr 30, 2024 | 5 min read

This brief write up lays down the fundamentals of user research in the product development cycle. This narrative is meant for individuals seeking comprehension of user research principles.

Types of Research Methodologies?

Prerna Choubey | April 13, 2024 | 3 min read

Building on the previous article, this piece talks about the types of research methodologies at our disposal. One of the most important...

What is Research?

Prerna Choubey | Mar 11, 2024 | 3 min read

Let’s begin with defining the concept of research. The term “research” originated...

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