Industry: EdTech
 


We’re teaming up with a stealth education 
technology company to understand users' response to Lingvist, a language-learning mobile app, that offers an interactive and personalized approach to language learning. It provides a range of language courses and exercises that are designed to enhance vocabulary, grammar, and overall language proficiency. The app utilizes a spaced repetition system, which optimizes the learning process by presenting learners with customized exercises based on their individual strengths and weaknesses.

This Stealth Edtech startup aims to run a market research on its competitor and evaluate the Lingvist's navigation, content clarity, task completion, feedback mechanisms, and overall user satisfaction. 




Services Customer Experience
Moderated Usability Testing
Concept Testing
User Interviews
Timeline 3 days
Industry Education Technology
Product Mobile Application
Objective
E
Evaluate the Lingvist's navigation, content clarity, task completion, feedback mechanisms, and overall user satisfaction. 

Solution
E
Pramanity Research Group conducted this usability testing within 48 hours, due to severe time crunch. The research results were communicated to the stakeholders on time, the findings were impactful and helped us understand the target users' immediate preferences and specific pain points. The results from this study helped our client understand users' experience on their market competitor, Lingvist through evidence-based recommendations.
Research Questions
1. Do users encounter any difficulties in understanding the app's navigation and interface conventions?
 

2. How intuitive is the user interface of Lingvist for navigating through lessons, exercises, and language modules?
3. Are there any interactive elements that contribute to user engagement?

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4. How quickly and accurately can users complete language exercises and lessons on Lingvist?
 

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5. Do users feel a sense of progress and accomplishment as they complete lessons and exercises?
 

6. How effectively does Lingvist provide feedback to users on their language learning progress and performance?
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Research by the numbers
8
Research Participants
9+
Recommendations
User Journey Timeline
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