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Industry: EdTech


We’re teaming up with an education 
consulting company to introduce features that can increase their user retention. This Edtech consulting aims to enhance user engagement on its website. 
Evidence-based enhancements — such as custom features activity recommendations and AI-powered 
accessibility features — will help our clients create a personalized experience that empowers their target users.



Services                            User Interviews
                                               Usability Testing
                                               Surveys

                                                Card Sorting
 

Timeline                           1 month
 

Industry                            Education Technology
 

Product                              Unibridges Website

Objective

UniBridges, an innovative platform aimed at streamlining the transition from secondary education to university, sought to identify the pain points and preferences of their target users—high school students, parents, and educators. The goal was to refine their product prototype to better meet user needs and improve overall user experience.

Problem Statement

The users encountering difficulty navigating around the website on phone and desktop.
 

Goal

Identifying users' pain points in registering themselves on the website and booking consulting sessions.

Research Questions

What the the steps that pose difficulty in registering sessions?
 

What features on the website could help users finish their task sooner?


How does shortcut features impact user retention and engagement?

Research by the numbers

18

Research Participants

8+

Recommendations

Approach

Pramanity Research Services adopted a comprehensive research methodology involving usability tests, in-depth user interviews, and surveys.
 

  1. Usability Testing:

    • Conducted usability tests on UniBridges' prototype with a representative sample of high school students, parents, and educators.

    • Observed how users interacted with the prototype to identify usability issues and areas of friction.

    • Collected quantitative data on task success rates, time taken to complete tasks, and error rates, complemented by qualitative feedback.
       

  2. In-Depth User Interviews:

    • Conducted detailed interviews with users to gain a deeper understanding of their experiences, needs, and expectations.

    • Explored the challenges faced by users in the transition from high school to university.

    • Gathered specific feedback on the prototype’s features, design, and functionality.
       

  3. Surveys:

    • Distributed comprehensive surveys to a broader audience of potential users.

    • Collected data on user preferences, perceived usefulness of features, and overall satisfaction.

    • Analyzed survey responses to identify common themes and user priorities.

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Findings

The research identified several key insights:

  • Users found the registration process cumbersome and suggested simplifying it.

  • There was a need for more personalized guidance and resources tailored to individual user profiles.

  • The platform's navigation was not intuitive, leading to difficulties in finding information quickly.

  • Users expressed a desire for a community feature to connect with peers and mentors.

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Outcome

Based on our findings, UniBridges implemented several improvements:

  • Simplified the registration process to make it more user-friendly.

  • Introduced personalized guidance and resources based on user profiles.

  • Redesigned the navigation to enhance usability and ensure easy access to information.

  • Added a community feature to facilitate peer and mentor connections.

Curious about our user research services? Book a consultation session with us today and elevate your product to new heights!

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